企业文化诊断与建设

                              企业文化诊断与建设
                 一流的企业看文化，一流的HR做文化
 
课程时间:  2020年 11月28日/宁波
课程费用：3040元/人                                                                                             　
 
谁来参加？                                                                                             　
* HR从业者，企业文化经理，组织发展经理                                                                                             　
* 人力资源综合管理者，                                                                                             　
　                                                                                             　                                                                                             　
　                                                                                             　
有何收获？                                                                                             　
* 理解什么是企业文化的定义和概念。                                                                                             　
* 掌握企业文化诊断的诸多工具和方法。                                                                                             　
* 掌握在组织中界定企业文化的方法和策略。                                                                                             　
* 掌握落地企业文化的流程和可选择策略。                                                                                             　
　                                                                                             　
先决条件？                                                                                             　
* 对企业文化有一定的认知。                                                                                             　
* 在企业中参与过企业文化活动。                                                                                             　
　                                                                                             　
为何参加？                                                                                             　
三流的企业看财务，二流的企业看管理，一流的企业看文化！《基业长青》告诉我们，能够基业长青的企业，贵在它拥有自己特殊的企业文化，并以企业文化作为自己永续经营的抓手。在不确定的时代，我们能确定的是这个组织的使命、价值观等均为企业文化的要件。在强调领导力的时代，我们强调的是对于人的工作，对于组织的经营，那么企业文化在这个时代就成为了企业HR的重要工作。如何对企业文化进行理性的诊断，和有效地推进，本次课程与大家分享一系列的方法论分享。                                                                                             　
课程模型：                                                                                             　
　                                                                                             　
课程大纲                                                                                             　
第一模块：序言                                                                                             　
* 我是谁？                                                                                             　
* 我的企业文化经历                                                                                             　
* 什么是企业文化？                                                                                             　
* 企业文化的价值连模型                                                                                             　
* 企业文化的层次模型                                                                                             　
* 企业文化建设的流程                                                                                             　
第二模块：“诊断”企业文化                                                                                             　
* “自上而下”诊断                                                                                             　
> 企业高管的文化澄清方式1：结构化研讨                                                                                             　
> 企业高管的文化澄清方式2：关键事件分析                                                                                             　
> 企业高管的文化澄清方式3：深度访谈                                                                                             　
> 企业高管的文化澄清方式4：企业文化语法三层九句                                                                                             　
* “自下而上”诊断                                                                                             　
> 企业文化调研的设计要点                                                                                             　
> 企业文化调研经典量表模型的选择                                                                                             　
> 测评工具体验与班级虚拟分析                                                                                             　
> 企业文化调研的分析方法                                                                                             　
> 基于员工测评洞察企业文化                                                                                             　
第三模块：“澄清”企业文化                                                                                             　
* 企业文化的要素                                                                                             　
> 愿景                                                                                             　
> 使命                                                                                             　
> 隐喻                                                                                             　
> 价值观                                                                                             　
* 企业文化的延伸                                                                                             　
> 行为规范                                                                                             　
> 员工能力与领导力                                                                                             　
> 工作环境                                                                                             　
> 奖励与评选                                                                                             　
第四模块：“建设”企业文化                                                                                             　
* 4S企业文化建设模型                                                                                             　
> Standard 标准明细化                                                                                             　
> Symbolization 呈现符号化                                                                                             　
> Story 传播故事化                                                                                             　
> Scene 场景仪式化                                                                                             　
练习：4S落地计划设计                                                                                             　
* 企业文化建设案例分享                                                                                             　
> 标杆案例分享                                                                                             　
> 学员案例分享与群策群力                                                                                             　
第五模块：结束语                                                                                             　
* 学习小结                                                                                             　
　                                                                                             　
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* 背景经历                                                                                             　
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工商管理硕士学位，研究生学历                                                                                             　
人保部高级人力资源管理师职业资格（国家一级）, 人保部企业培训师职业资格（国家二级）                                                                                             　
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* 擅长领域                                                                                             　
企业培训体系建设，人才管理，组织诊断                                                                                             　
沟通、领导力等组织行为学为内容范围                                                                                             　
　                                                                                             　
* 服务客户                                                                                             　
上海通用SGM， 皇家狗粮，上海电气电站、上汽集团、上海国家电网、益盟操盘手、微创软件，汇丰银行、招商银行、华东师范大学、联储证券、苏州工业园区、上海国际集团、华东计算机技术研究所、百胜餐饮、阿迪达斯、西美贸易、上海隧道工程股份有限公司、太平洋保险、中奥燃气、昆驰贸易、驴妈妈、晨光文具、一汽大众、仁辉信息、德尔格医疗、颖通贸易、贝泰尼、微创医疗、大赛璐、固安捷、德赛科、平安人寿、南高齿等。